Does Bonobos run big or small?

Bonobos button-downs run small, about 2¾″ snugger around than other brands at the same size.

Button-downs: small, about 2¾″ snugger around than other brands at the same size

SizeBonobos chest · lengthOther brands (typical)Bonobos is
XS37½″ · 28¼″41¼″ · 27½″3¾″ snugger
S40½″ · 29″43¾″ · 28¼″3¼″ snugger
M43½″ · 29½″45¾″ · 29″2¼″ snugger
L46½″ · 30¼″49¼″ · 30¼″2¾″ snugger
XL49½″ · 30¾″52¼″ · 30¾″2¾″ snugger
XXL52½″ · 31½″54¾″ · 31″2¼″ snugger

Bonobos button-downs here: Bonobos Riviera Short Sleeve Shirt, Standard Fit, Bonobos Riviera Short Sleeve Shirt, Slim Fit, Bonobos Riviera Short Sleeve Shirt, Tailored Fit, Bonobos Riviera Short Sleeve Shirt, Athletic Fit. Compared with 4 button-downs from other brands.

Bonobos compared with

Uniqlo

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Garment measurements: the shirt itself, chest all the way around and length from shoulder to hem, from each brand's own chart or wholesale spec sheet, checked November 2026. Shirts with half or more cotton are shown as they come out of a dryer (about 2% less around and 4% shorter). Brands change their cuts, so check the shop's chart before you buy.